• Web
  • Humsa
  • Videos
  • Forum
  • Q2A
rabia shakeel : meri dua hai K is bar imran khan app is mulk k hukmaran hun To: suman(sialkot) 5 years ago
maqsood : hi how r u. To: hamza(lahore) 5 years ago
alisyed : hi frinds 5 years ago
nasir : hi To: wajahat(karachi) 5 years ago
khadam hussain : aslamoalikum pakistan zinsabad To: facebook friends(all pakistan) 5 years ago
Asif Ali : Asalaam O Aliakum . To: Khurshed Ahmed(Kashmore) 5 years ago
khurshedahmed : are you fine To: afaque(kashmore) 5 years ago
mannan : i love all To: nain(arifwala) 5 years ago
Ubaid Raza : kya haal hai janab. To: Raza(Wah) 5 years ago
qaisa manzoor : jnab AoA to all 5 years ago
Atif : Pakistan Zinda bad To: Shehnaz(BAHAWALPUR) 5 years ago
khalid : kia website hai jahan per sab kuch To: sidra(wazraabad) 5 years ago
ALISHBA TAJ : ASSALAM O ELIKUM To: RUKIYA KHALA(JHUDO) 5 years ago
Waqas Hashmi : Hi Its Me Waqas Hashmi F4m Matli This Website Is Owsome And Kois Shak Nahi Humsa Jaise Koi Nahi To: Mansoor Baloch(Matli) 5 years ago
Gul faraz : this is very good web site where all those channels are avaiable which are not on other sites.Realy good. I want to do i..... 5 years ago
shahid bashir : Mein aap sab kay liye dua'go hon. 5 years ago
mansoor ahmad : very good streming 5 years ago
Dr.Hassan : WISH YOU HAPPY HEALTHY LIFE To: atif(karachi) 5 years ago
ishtiaque ahmed : best channel humsa live tv To: umair ahmed(k.g.muhammad) 5 years ago
Rizwan : Best Streaming Of Live Channels. Good Work Site Admin 5 years ago
Why we want to feast on food
By: Editor | 18-12-2012
Total Views:943

As the holiday season approaches, Tom Stafford looks at overindulgence, and explains how our minds tell us we want something even if we may not like it.
Ah, Christmas, the season of peace, goodwill and overindulgence. If this year is like others, I’ll probably be taking up residence on the couch after a big lunch, continuing to munch my way through packets of unhealthy snacks, and promising myself that I’ll live a more virtuous life once the New Year begins.

It was on one such occasion that I had an epiphany in the psychology of everyday life. I’d just finished the last crisp of a large packet, and the thought occurred to me that I don’t actually like crisps that much. But there I was, covered in crumbs and post-binge guilt, saturated fats coursing through my body looking for nice arteries to settle down on. In an effort to distract myself from the urge to reach for another packet, I started to think about the peculiar psychology of the situation.

Every bite seemed essential, but in a way that seem to suggest I was craving them rather than liking them. Fortunately for my confusion (and my arteries), there's some solid neuroscience to explain how we can want something we don't like.

Normally wanting and liking are tightly bound together. We want things we like and we like the things we want. But experiments by the University of Michigan's Kent Berridge and colleagues show that this isn't always the case. Wanting and liking are based on  and can be controlled independently.

To demonstrate this, Berridge used a method called , in effect, recording the faces pulled when animals are given different kinds of food. Give an adult human something sweet and they'll lick their lips. This might sound obvious, but when you take it to the next level in terms of detail and rigour you start to get a powerful system for telling how much an animal likes a particular type of food.

Taste reactivity involves defining the reactions precisely – for example, lip-licking would be defined as "a mild rhythmic smacking, slight protrusions of the tongue, a relaxed expression accompanied sometimes by a slight upturn of the corners of the mouth" – and then looking for this same expression in other species. A baby human can't tell you they like the taste like an adult can, but you can see the same expression. A chimpanzee will do the same with a sweet taste. A rat won't do exactly the same thing, but they do something similar. By carefully observing and coding the facial expressions that accompany nice and nasty tastes, you can tell what an animal is enjoying and what they aren't.

Pleasure principles

This method is a breakthrough because it gives us another way of looking at how non-human species feel about things. Most animal psychology uses overt actions – things like pressing levers – as measures. So, for example, if you want to see how a reward affects a rat, you put it in a box with a lever and give it food each time it presses the level. Sure enough, the rat will learn to press the lever once it learns that this produces food. Taste reactivity creates an additional measure, allowing us insight into how much the animal enjoys the food, as well as what it makes it want to do.

From this, the neuroscientists have been able to show that wanting and liking are governed by separate circuits in the brain. The liking system is , that part of our brain that is most similar to other species. Electrical stimulation here, in an area called the nucleus accumbans, is enough to cause pleasure. Sadly, you need brain surgery and implanted electrodes to experience this. But another way you can stimulate this bit of the brain is via the opioid chemical system, which is the brain messenger system directly affected by drugs like heroin. Like brain surgery, this is also NOT recommended.

(courtesy: BBC News)


About the Author: Editor
Visit 171 Other Articles by Editor >>
Comments
Add Comments
Name
Email *
Comment
Security Code *


 
Related Articles
By: Editor | 15-01-2013
14 ‘Shoulds’ for a Better Pakistan Pakistan has been in turmoil for a long time now. Embroiled in political, ideological, social and economic chaos, I hope that the year 2013 will be the beginning of peace, enlightenment and prosperity in Pakistan. To move towards betterment, I, as a Pakistani, propose fourteen SHOULDS on this occasion that I promise can change the course of our country but ..... Read more
By: Editor | 01-01-2013
Data Ganj Bakhsh urs under way The three-day celebrations of 969th Urs of Syed Ali Hajveri, known as Hazrat Data Ganj Bakhsh, started with zeal and fervour on Tuesday. Punjab Chief Minister Shahbaz Sharif inaugurated the Urs of Hazrat Data Ganj Bakhsh by Chadar Poshi (covering the grave with a sheet) and laying wreath on the grave. He prayed for the solidarity, prosperity and stabil..... Read more
By: Editor | 11-12-2012
Science and technology Since the beginning of civilization, man had an urge to control the forces of nature. Science and technology has been of great help in this regard. He has always been in quest for ways to improve his life; it is the result of his efforts that man has come from Stone Age to the Computer Age. Now, he has all the amenities and luxuries at his disposal. Sc..... Read more