Speaking at the International Consumer Electronics Show in Las Vegas, Havis Kwon, President and CEO of the LG Electronics expressed confidence in LG’s ability to lead the next generation TV market.

“2013 is an important year because for LG, it marks the beginning of a new TV era,” said Kwon. “With game-changing products such as the OLED TV and Ultra HD TV, we are in a strong position strategically to lead the industry. Delivery of our Ultra HD TV well before the competition and the imminent release of our OLED TV in the first quarter of 2013 will give us a head start in a market where speed is a critical component of success.”

In order to gain an early foothold in the OLED TV market, Mr. Kwon said LG will launch its 55-inch OLED TV in North America, Central and South America, Europe and Asia in the first quarter of 2013. The company will increase R&D and investment in OLED TV technology and marketing to ensure that consumers see a strong link be-tween OLED and LG.